15 January 2026

Loison: case study since 2006

Loison case study dal 1997

The strength of the Loison brand has also led to a great deal of attention from the world of scientific research and education, turning the company into a case study for numerous books and over 41 dissertations since 1998 (which Dario jealously guards in a special section of the company’s extensive library)

  1. Federico Menetto, 99 + 1 per l’Ospitalità, Maretti Eidtore, 2026, “Dario Loison: Respect as the Foundation of Hospitality” a contribution that interprets hospitality as respect and transparency, expressed through listening, in the care of processes and in a product designed to welcome and to endure over time.
  2. Anna Prandoni, Fatto a Fette – come e perché il panettone ci racconta il mondo, Cinquesensi Editore, 2025, pp 45-51 “The Lombardy–Veneto panettone Dario Loison – Glocal vision” chapter that recounts how Dario Loison transformed panettone into a cultural project with an international scope, intertwining entrepreneurial vision, biodiversity, narrative ability and artisanal innovation.
  3. Ugo Bianco and Valerio Bigano, Dire Fare Mostrare – 100 anni di pubblicità a Vicenza, Post Editori, 2022, pp 210, 211, 319-322 “Loison, the taste of being enjoyed all year round”
  4. Slawka G. Scarso, Luciana Squadrilli, Marketing del Gusto – La guida completa per promuovere i prodotti tipici e i servizi di ristorazione e organizzare eventi enogastronomici, Edizioni LSWR May 2022, updated second edition, 360 p “Chapter 29 is dedicated to Loison: the company history, production, the importance of packaging and design, deseasonalization, online communication and e-commerce were examined”
  5. Laura Donadoni, Custodi del vino – Storia di un’Italia che resiste e rinasce, Slow Food Editore, November 2021 – pp 112-114 “The author recounts the meeting with Dario Loison who introduces her to the wine world of Vicenza and Veneto”
  6. Fernanda Roggero, Fuori Menu – Gli imprenditori che hanno rivoluzionato il gusto made in Italy, Luiss 2021
  7. Carlo Alberto Carnevale Maffè, Diego Ciulli, Giampaolo Colletti, G Factor – Storie di imprese italiane che crescono con Google, Egea 2018
  8. Stefano Micelli, Fare è Innovare – Il nuovo lavoro artigiano, Il Mulino 2016
  9. Edited by Alessandro Cinquegrani, Con le vostre chiavi – Storie di imprese significanti, Kellermann 2016 – pp 167–185 “1840” written by Nicola Benetton, is the story involving Loison, one of the 5 companies featured in the book”
  10. Edited by Gino Bortoletto, Il senso della lumaca e altre storie – persone, paesaggi, prodotti, Slow Food Editore 2016 pp 77–81 Ch. 12 – Madagascar vanilla “Dario and Sonia follow the product like a child, from conception to birth, they take care of its constituent ingredients, accompany it through its evolutionary stages until dressing it, proudly, for celebration”
  11. Romano Cappellari, Marketing della moda e dei prodotti lifestyle (new edition), Carocci 2016 p 87 “Loison teaches how to enjoy Panettone”
  12. Slawka G. Scarso; Luciana Squadrilli, Marketing del Gusto – La guida completa per promuovere i prodotti tipici e i servizi di ristorazione e organizzazione eventi enogastronomici, Edizioni LSWR 2015, pp 320–325 “Chapter 31 is dedicated to Loison where the company history, production, the importance of packaging, deseasonalization, online communication and e-commerce are examined”
  13. Roberto Perrone, Manuale del viaggiatore goloso, Mondadori 2015 – pp 320–325
  14. Marco Bettiol, Raccontare il made in Italy – Un nuovo legame tra cultura e manifattura, Marsilio 2015, pp 84–86 “Chapter Telling stories digitally”
  15. Alessandro Marzo Magno, Il Genio del Gusto – Come il mangiare italiano ha conquistato il mondo, Garzanti 2014, p 168 Chapter “1564: the year of panettone and pandoro – A small company from Costabissara, in the province of Vicenza, Loison, was the first in 2003 to bring panettone and pandoro to Korean and Vietnamese tables”
  16. Paolo Preti, Il meglio del piccolo – L’Italia delle Pmi: un modello originale di sviluppo per il paese, Egea 2011, pp 50–52 Chapter “Quality on a small scale – The Case of Dolciaria A. Loison srl”
  17. Eugenio Astolfi, Lucia Barale, Stefano Rascioni, Giovanna Ricci, Entriamo in azienda oggi 1, Tramontana, 2011-2019, pp. 704–709 Chapter “Business Cases – Small, high-quality: the case of Dolciaria Loison srl”
  18. Barbara Carbone, Dario Loison, Mille e un panettone, Trenta Editore, 2010, pp 131
  19. Romano Cappellari, Il marketing della moda e del lusso, Carocci 2008 p 38 Chapter “What characterizes a luxury product?”
  20. Jean Jaques Lambin, Market-driven management – Marketing strategico e operativo, McGraw Hill, 2007-2016, pp 534–537 “Interviews with: Alessandro Loison, Dario Loison”
  21. Tiziano Vescovi, Il Marketing e la rete – La gestione integrata del web nel business, Il Sole 24 Ore, 2007, pp 84–85 Chapter “Dolciaria Loison: a small traditional company on the web”, by Antonella Vinciguerra
  22. Various authors, Vite d’impresa. Storie di imprese che hanno cambiato il volto del vicentino, CCIAA, Vicenza, 2006, pp 77–92 “Case: Dolciaria Loison”
  23. Luigi Veronelli, Chi Difende il Panettone, Corriere della Sera, 30 November 2003, page 27, Economics section, quotation: “Only a few regrets, for some favorite panettoni out, I give examples: that of the Pina pastry shop in Trescore Balneario and that of the Loison pastry shop in Costabissara“
  24. Giuseppe Caravita, E Vicenza avvia la comunità Web, Il Sole 24 Ore, Friday 16 July 1999, page 6, “The case of Loison, which exports worldwide thanks to a mini-Extranet, will set the standard”