14 October 2022

Loison: case study since 2006

Loison case study dal 1997

The strength of the Loison brand has also led to a great deal of attention from the world of scientific research and education, turning the company into a case study for numerous books and over 41 dissertations since 1998 (which Dario jealously guards in a special section of the company’s extensive library)

  1. Slawka G. Scarso, Luciana Squadrilli, Marketing del Gusto – The complete guide to promoting typical products and catering services and organising food and wine events, Editions LSWR may 2022, second updated edition, 360 p “Chapter 29 is dedicated to Loison: the company’s history, production, the importance of packaging and design, deseasonalisation, online communication and e-commerce are examined”
  2. Laura Donadoni, Custodi del vino – History of an Italy that resists and is reborn, Slow Food Editore, November 2021 – pp 112-114 “The author recounts her meeting with Dario Loison, who introduced her to the world of wine in Vicenza and the Veneto region”
  3. Fernanda Roggero, Fuori Menu – The entrepreneurs who revolutionised Italian taste, Luiss 2021
  4. Carlo Alberto Carnevale Maffè, Diego Ciulli, Giampaolo Colletti, G Factor – Stories of Italian companies growing with Google, Egea 2018
  5. Stefano Micelli, Fare è Innovare – Il nuovo lavoro artigiano, Il Mulino 2016
  6. Edited by Alessandro Cinquegrani, Con le vostre chiavi – Storie di imprese significanti, Kellermann 2016 – pp 167–185 “1840” written by Nicola Benetton, is the story involving Loison, one of the five companies featured in the book”
  7. Edited by Gino Bortoletto, Il senso della lumaca e altre storie – persone, paesaggi, prodotti, Slow Food Editore 2016 pp 77–81 Cap. 12 – Madagascar Vanilla “Dario and Sonia follow the product like a child, from conception to birth, taking care of its constituent ingredients, accompanying it through its developmental stages until it is proudly dressed as a feast”
  8. Romano Cappellari, Marketing della moda e dei prodotti lifestyle (nuova edizione), Carocci 2016 p 87 “Loison teaches how to enjoy Panettone”
  9. Slawka G. Scarso; Luciana Squadrilli, Marketing del Gusto – The complete guide to promoting typical products and food and wine event organisation services, Edizioni LSWR 2015, pp 320–325 “Chapter 31 is dedicated to Loison where the company’s history, production, the importance of packaging, deseasonalisation, online communication and e-commerce are examined”
  10. Roberto Perrone, Manuale del viaggiatore goloso, Mondadori 2015 – pp 320–325
  11. Marco Bettiol, Raccontare il made in Italy – A new link between culture and manufacturing, Marsilio 2015, pp 84–86 “Chapter Digital Storytelling”
  12. Alessandro Marzo Magno, Il Genio del Gusto – How Italian food conquered the world, Garzanti 2014, p 168 Capitolo “1564: the year of panettone and pandoro – A small company from Costabissara, in the province of Vicenza, Loison, was the first in 2003 to bring panettone and pandoro to Korean and Vietnamese tables”
  13. Paolo Preti, Il meglio del piccolo – The Italy of SMEs: an original development model for the country, Egea 2011, pp 50–52 Chapter “Quality in the small – Il Caso Dolciaria A. Loison srl”
  14. Eugenio Astolfi, Lucia Barale, Stefano Rascioni, Giovanna Ricci, Entriamo in azienda oggi 1, Tramontana, 2011-2019, pp. 704–709 Chapter “Business Cases – Small of Quality: the case of Dolciaria Loison srl”
  15. Barbara Carbone, Dario Loison, Mille e un panettone, Trenta Editore, 2010, pp 131
  16. Romano Cappellari, Il marketing della moda e del lusso, Carocci 2008 p 38 Chapter “What characterises the luxury product?”
  17. Jean Jaques Lambin, Market-driven management – Marketing strategico e operativo, McGraw Hill, 2007-2016, pp 534–537 “Interviews to: Alessandro Loison, Dario Loison”
  18. Tiziano Vescovi, Il Marketing e la rete – La gestione integrata del web nel business, Il Sole 24 Ore, 2007, pp 84–85 Chapter “Dolciaria Loison: a small traditional company on the web”, di Antonella Vinciguerra
  19. Various authors, Vite d’impresa. Storie di imprese che hanno cambiato il volto del vicentino, CCIAA, Vicenza, 2006, pp 77–92 “Dolciaria Loison case”
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