Passion and tradition

SINCE 1938

Skillfully mixing simplicity with love for genuine products, time and foresight can yield one-of-a-kind results, because artisan pastry-making cannot be rushed. Time is needed to exalt and expertly combine delicate flavors that are loaded with history. It is the art of transforming tradition into quality.

"Tradition is our main ingredient and Passion is what heats our ovens: we have been creating signature confections for three generations and we bring them to tables across the world."
Dario Loison

NEWS

The holiday-themed Collections revisit the magic of Christmas

Sonia Design believes in emotions and in the value of one’s heritage built through family traditions. For many of us, Christmas is one of those time-honored traditions.

Loison New Product For 2021 Is A Pistachio Matcha Panettone

From Sonia's passion for tea comes Loison’s newest flavor combination: Panettone with Green Pistachio Nuts from Bronte (a PDO and Slow Food product) and Matcha Green Tea from Uji, Kyoto.

A slow and natural rising process

Today’s quality of craftsmanship consists of observing the required production times: it takes 72 hours of patient work to see the finished product. The quality and flavors of our baked goods are guaranteed through this traditional baking process that’s never rushed, in an effort to preserve the sensory characteristics of the ingredients.