The softest focaccia of the Venetian culinary tradition
The Veneziana is a symbol of the culinary tradition of Venice, aptly representing its heritage and the combination of the cultural influences of faraway lands mixed in with Italian creativity: a skillfully leavened cake, enriched with fine crystalized sugar and Italian nuts.discover more
Passion and tradition
Skillfully mixing simplicity with love for genuine products, time and foresight can yield one-of-a-kind results, because artisan pastry-making cannot be rushed. Time is needed to exalt and expertly combine delicate flavors that are loaded with history. It is the art of transforming tradition into quality.
"Tradition is our main ingredient and Passion is what heats our ovens: we have been creating signature confections for three generations and we bring them to tables across the world."
Easter 2021: The New Salted Caramel Colomba Is Here
The Salted Caramel Colomba is the new tempting flavor of spring.discover more
2021 Spring Catalog
Just like a fashion house that presents a new collection every season, Loison’s catalog features products that encompass spring, not only Easter.discover more
A slow and natural rising process
Today’s quality of craftsmanship consists of observing the required production times: it takes 72 hours of patient work to see the finished product. The quality and flavors of our baked goods are guaranteed through this traditional baking process that’s never rushed, in an effort to preserve the sensory characteristics of the ingredients.discover more