TuttoFood: Loison Unveils a Preview of Christmas 2025
From May 5 to 8 at Fiera Milano, Loison invites you to Pavilion 6 – Stand C44 for an exclusive preview of its 2025 Christmas collections and the new BlackHabana line.
Loison Pasticceri exports to over 70 countries, with 65% of its revenue generated abroad and 98% of production under its own brand. It was named one of the Growth Champions 2024 by ITQF and La Repubblica A&F.
The countdown has begun for TuttoFood, the international trade show dedicated to B2B food and beverage professionals, which will take place at Fiera Milano from Monday, May 5 to Thursday, May 8.
Once again this year, Loison Pasticceri will take center stage in Pavilion 6, Stand C44, ready to welcome Italian and international buyers, journalists, and food lovers at its stand designed by Sonia Design, inspired by the charm of early 20th-century pastry shops.
This edition of TuttoFood offers the perfect opportunity to unveil the upcoming highlights from the Winter/Christmas 2025 Catalog and the new BlackHabana line, which has evolved from the 2024 Panettone innovation into exquisite cookies and a new edition of the Tosa cake. Visitors will be able to taste these exclusive creations and experience the ongoing research and innovation that define this small artisanal business from Costabissara, in the province of Vicenza.
TuttoFood arrives at a time that reflects Loison Pasticceri’s unwavering commitment to excellence and international expansion. The company has earned major accolades for its export achievements, including the Export Italy Awardfrom the UniExportManager Association and the Export Champions award from Il Sole 24 Ore and the German portal Statista. These honors underscore Loison’s solid and longstanding ability to grow in international markets while maintaining high-quality standards.
Loison Pasticceri is also listed among the Growth Champions 2024, a ranking compiled by the German Institute for Quality and Finance (ITQF) in collaboration with La Repubblica A&F.
Loison’s numbers tell the story of a truly international artisanal business: for over 30 years, it has been exporting worldwide, with 65% of its exports reaching more than 70 countries. 98% of its production carries the Loison brand, a symbol of gourmet excellence. With over 600 direct clients around the globe, the company is known for its short supply chain and its transparent, trust-based relationships with partners
Dario Loison, Sonia Pilla, and the entire Loison team look forward to welcoming you from May 5 to 8 at Fiera Milano, Pavilion 6, Stand C44, to enjoy a uniquely sweet Loison experience.
Loison Pastry Chefs Since 1938
Simple roots, genuine ingredients, traditional pastries: these are the values at the heart of the Loison family’s story, four generations of pastry chefs from Costabissara, in the province of Vicenza.
It all began in 1938 with grandfather Tranquillo, the first to fall in love with the art of baking and to pass it on to his son Alessandro. Together, they turned the family oven into an artisan business, inaugurating a new workshop in 1969.
Since 1992, Dario Loison has led the company, now joined by his son Edoardo, keeping the artisanal spirit alive while expanding internationally and always looking toward the future.
Every Loison creation is the result of passion, time, and research: the pastries are brought to life with live sourdough, through a slow 72-hour process using carefully selected ingredients, including Slow Food Presidia products.
The numbers behind Loison Pastry Chefs reflect an artisan reality with an international soul: over 30 years of exports worldwide; more than 70 countries won over by Loison’s flavor; 97% of production under the Loison brand, a name synonymous with gourmet value. With over 500 direct customers worldwide, the company stands out for its short supply chain and trusted, transparent relationships with its partners.