Spring and Tradition: a journey through nostalgia, elegance and taste
“After a long, dark and cold winter, we long for spring — a season that draws us outdoors to enjoy the beauty of nature coming back to life, with its blue skies and colorful flowers. It fills us with energy and makes us want to do so many things. This year, Sonia Design sought to capture this energy through tender yet playful images that remind us to smile whenever we take a little time for ourselves”. (Sonia Pilla)
With these thoughts, Sonia Pilla, Art Director of Loison Pasticceri and wife of Dario Loison, invites us to fully embrace spring, whose vibrant energy urges us to admire the beauty of nature: “Mine is a small voice outside the crowd,” Sonia shares. “In a world that often drags us into the frenzy of daily life and material, technological concerns, my invitation is for a rebirth — to rediscover the beauty in small things: watching a flower bloom, basking in the sun’s warmth, and dreaming new projects and desires, with a more sincere and meaningful outlook. Because when you gaze at the horizon, toward the infinite, you find the path back to yourself.”
Thanks to Sonia Design’s creativity, the 2025 Easter theme captures the soul of Spring in delicate, playful images from vintage postcards preserved in the Loison Museum, weaving lightness and serenity to gift us smiles and moments of pure enchantment.
SWEET NOSTALGIA: THE VINTAGE CHARM OF THE CONIGLIETTI COLLECTION
THE PACKAGING.The Coniglietti Collection revives the elegance of old postcards. Scenes of everyday life — like a family of bunnies enjoying tea and pastries while reading a book, or a couple picking flowers — capture the charm of the past. Dressed in refined vintage clothing, the bunnies embody timeless elegance, a tribute to attention to detail and style, which Sonia seeks to highlight in a time dominated by casual, comfort-driven fashion.
The decorations embellish an elegant box with a top opening and tone-on-tone handle, turning each Easter colomba into a nostalgic, precious gift.
THE COLOMBA. Three symbolic colors for three artisanal 750 g colombe, each with a unique flavor:
- Blue: Regal Cioccolato, a beloved recipe for 25 years with its rich filling and chocolate curls on top.
- Green: Pesca Nocciole, combining the delicacy of semi-candied peaches with the crunch of Italian hazelnuts.
- Lilac: Albicocca Basilico, a 2024 creation that captures the sweet, sunny flavor of apricot enhanced by the aromatic freshness of basil leaves.
(Spring 2025 Catalog, p. 40–41)
THE VINTAGE TRUNK OF THE BIMBI COLLECTION
THE PACKAGING. At the heart of the Bimbi Collection are playful images from antique Easter postcards: a pair of children on an egg-shaped cart drawn by a sweet little lamb, and cheerful chicks wearing straw hats peeking at their reflections. The box, a trunk inspired by old-time patisseries, features a double satin handle, turning each Easter colomba into a charming nostalgic gift. Perfectly reusable for storing small treasures, it adds a continuing touch of elegance beyond its first use.
THE COLOMBA. Three 750 g artisanal colombe, each telling its own flavor story:
- Green: Classica A.D. 1552, a soft dough thanks to natural yeast and a 72-hour process — a classic celebrating the goodness of tradition.
- Lilac: Mandarino, with Late Ciaculli Mandarin, a fresh, sought-after flavor created in 2005, made with Slow Food Presidium mandarins.
- Blue: Caramello salato, a sensory journey balancing sweetness and savoriness in perfect harmony.
(Spring 2025 Catalog, p. 42–43)
THE PAPERETTE COLLECTION: FROM VINTAGE EASTER TO MODERN FLAVORS
PACKAGING. A dive into the past, where Easter is dressed in charm and cheer: the Paperette Collection transforms every image into a living memory, with little ducklings in vintage clothing evoking the magic of antique Easter postcards. Among old-fashioned hats and coats, scenes unfold that narrate a carefully curated tradition. The box, with its elegant treasure chest-style opening and tone-on-tone handle, not only holds this enchanting world, but can also be reused — perfect for letters, postcards or delicate accessories, blending timeless beauty with practical charm.
THE COLOMBA. Three colors, three flavors, three experiences in a 750 g artisanal colomba:
- Green: Pistacchio, new for 2025, covered and filled with prized Bronte Dop Pistachio (Slow Food Presidium).
- Blue: Classica A.D. 1552, with traditional flavors featuring orange peel from Sicily (without sulfites) and almonds from Bari and Avola.
- Pink Lilac: Amarena e Cannella, with sulfite-free candied cherries and a delicate spicy note in every bite.
(Spring 2025 Catalog, p. 44–45)
All colomba from the Coniglietti, Bimbi e Paperette collections are crafted with high-quality, origin-certified ingredients including mountain milk, butter and cream, free-range eggs, selected flours, Cervia sea salt, Mananara natural vanilla from Madagascar, and Slow Food Presidium specialties.
Loison Pastry Chefs Since 1938
Simple roots, genuine ingredients, traditional pastries: these are the values at the heart of the Loison family’s story, four generations of pastry chefs from Costabissara, in the province of Vicenza.
It all began in 1938 with grandfather Tranquillo, the first to fall in love with the art of baking and to pass it on to his son Alessandro. Together, they turned the family oven into an artisan business, inaugurating a new workshop in 1969.
Since 1992, Dario Loison has led the company, now joined by his son Edoardo, keeping the artisanal spirit alive while expanding internationally and always looking toward the future.
Every Loison creation is the result of passion, time, and research: the pastries are brought to life with live sourdough, through a slow 72-hour process using carefully selected ingredients, including Slow Food Presidia products.
The numbers behind Loison Pastry Chefs reflect an artisan reality with an international soul: over 30 years of exports worldwide; more than 70 countries won over by Loison’s flavor; 97% of production under the Loison brand, a name synonymous with gourmet value. With over 500 direct customers worldwide, the company stands out for its short supply chain and trusted, transparent relationships with its partners.
"“Beauty is a promise of happiness.” — Stendhal, De l’amour (1822)"