Loison triumphs at the 2025 Merano Wine Festival: Panettone PeachMary® and Tosa BlackHabana® win the WH Gold Award

WineHunter Gold Award for the 2025 new Panettone PeachMary® and the Tosa BlackHabana® cake: desserts that embody Loison’s creativity and mastery.
The Canestrello BlackHabana® and Canestrello Caramel cookies also receive the Red Award, confirming the Maison’s excellence beyond traditional leavened products.
With more than 45 awards since 1997 and a constant presence at the Merano WineFestival since its earliest editions, Loison confirms its commitment to quality and innovation.
The award-winning desserts and other Loison delicacies await visitors at the Gourmet Arena, Table 16/A, from November 7 to 8.

When chocolate meets rum and peach bows to rosemary, desserts worthy of awards are born. This is the case of the 2025 new Panettone PeachMary® and the Tosa BlackHabana® cake, stars of the Merano Wine Festival and winners of the prestigious WineHunter Gold Award bestowed by the official WineHunter Commissions, chaired by Helmuth Köcher.

Gold and Red Awards: Dario Loison’s winning quartet

The 2025 novelty, Panettone PeachMary®, is an unusual encounter between the sunny sweetness of peach and the boldness of rosemary, an aromatic herb rarely found in desserts. After more than two years of research and testing, a unique leavened creation was born: a soft dough enriched with semi-candied peaches and rosemary notes, completed by a peach cream that brings roundness and freshness.
The Tosa BlackHabana® cake represents the evolution of Loison’s pastry art: an elegant combination of single-origin cru chocolate and rum, with three layers that enhance its complexity—cocoa shortcrust, dark ganache, and chocolate frangipane. A dessert designed for a refined and intense sensory experience.
At the same time, the Canestrello BlackHabana® and Canestrello Caramel cookies have also received the WineHunter Red Award, confirming that Loison’s excellence extends well beyond traditional leavened bakery products, offering pleasure throughout the year. The Canestrello BlackHabana® reinterprets the classic cookie with cru chocolate and an aromatic hint of rum, providing an authentic and contemporary delight.

Over 45 awards since 1997 and continuous presence at the Merano Wine Festival: Loison, a sweet story of excellence

This recognition is part of Loison’s long-standing tradition of excellence: since 1997, the confectionery Maison has accumulated more than 45 national and international awards. These distinctions also reflect Loison’s continuous and recognized presence: from the very first editions, the brand has been an uninterrupted participant at the Merano Wine Festival, one of the most prestigious food and wine events in Italy and Europe. This constant presence demonstrates not only the excellence of its products but also the company’s ability to innovate while respecting tradition, year after year, earning the appreciation of the official Commissions led by Helmuth Köcher.
The award-winning desserts and other Loison delights await you at the Gourmet Arena, Table 16/A, from November 7 to 8, for a journey through flavors capable of pleasing every palate.

Loison Pasticceri dal 1938: local roots, global achievements

The economic results of Loison Pasticceri dal 1938 stand out for their exceptional nature compared to a typical artisanal enterprise, while revealing a strong international vocation, the result of more than 30 years of presence in foreign markets:

• Over 70 countries reached, thanks to the strength of taste and tradition
• 98% of production under the Loison brand, confirming the intrinsic and recognizable value of the gourmet label
• More than 600 direct customers worldwide, a sign of a streamlined supply chain and relationships based on transparency, trust, and long-term loyalty
• 13 million euros in turnover in 2024, with 65% generated by exports, reaffirming the cosmopolitan outlook and natural inclination toward innovation of the confectionery Maison

These figures tell the story of a recognized and constantly renewed excellence: an artisanal enterprise capable of competing with a global vision while maintaining its identity and the value of its roots.

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Loison Pasticceri dal 1938
Simple roots, genuine ingredients, traditional desserts: on these values is founded the history of the Loison family, four generations of pastry chefs from Costabissara, in the province of Vicenza. It all began in 1938 with grandfather Tranquillo, the first to love the art of baking and to pass it on to his son Alessandro. Together they transformed the family bakery into an artisanal business, opening a new workshop in 1969.

Since 1992, Dario Loison has led the company, now joined by his son Edoardo, keeping the artisanal spirit alive while expanding internationally, always with an eye toward the future. Alongside them, Sonia Pilla, Dario’s wife and art director of Sonia Design, designs Loison’s packaging as true works of art: each package tells a story of beauty, culture, and territory.

Every Loison creation is the result of passion, time, and research: the desserts come to life from live sourdough through a slow 72-hour process using carefully selected ingredients, including renowned excellence such as Slow Food Presidia.

The figures of Loison Pasticceri tell of an artisanal company with a deeply international spirit: for over 30 years, it has exported worldwide, with 65% of turnover generated abroad in more than 70 countries; 98% of production carries the Loison label, synonymous with gourmet value. With over 600 direct clients around the globe, the company stands out for its short supply chain and relationships built on trust and transparency with its partners.