Regalo Collection: A Journey Through the Loison Art of Gifting from 1999 to 2025
From the first wicker basket of 1999 to the 2025 set — four butter-coloured placemats embroidered in gold — unfolds a journey that spans 26 years of style, beauty, and the refined gesture of gifting, an authentic hallmark of Loison Pasticceri dal 1938.
The Loison Gift Collection was launched in 1999 from an intuition by Sonia Pilla, wife of Dario Loison and the creative mind behind Sonia Design: transforming the act of giving into an experience of beauty, elegance, and memory.
Over time, other collections dedicated to gifting were introduced—such as Pashmina, Elegance, Pensiero, and Coccole—broadening the vision and reinterpreting the style with ever-changing objects, materials, and inspirations.
From that initial idea, a continuously evolving story was born, renewed year after year through creations that blend craftsmanship, taste, and a deep culture of detail – values that have shaped the identity of Loison Pasticceri dal 1938.
1999–2005: THE ORIGINS OF THE GIFT
The debut features collections celebrating the warmth of home and the value of handmade work: wicker baskets, gold-glass plates, metal chargers, handcrafted bread and fruit baskets.
In 2003, the first collaborations with Italian artistic craftsmanship arrived, including hand-painted ceramic cake stands by L’Antica Deruta.
From 2004 to 2005, elegance took shape with the Pashmina Collection: fine Nepalese pashmina shawls paired with Murano-glass necklaces, a symbol of refinement that defined the aesthetic soul of Loison.
2006–2011: ELEGANCE BECOMES STYLE
These years saw the consolidation of a clear identity for the Gift Collection, blending fashion, design, and craftsmanship.
Pashminas, silk scarves, double-face shawls and the black patent shopper with jewel “L” charm expressed a new idea of everyday elegance—refined yet accessible.
Collections created specifically to celebrate gifting emerged as well—Pan & Toni, Elegance, Lui & Lei, Runner, Beauty—each with its own distinctive character and a unique interpretation of the gift, spanning fashion accessories, table textiles, and thoughtfully designed beauty cases.
2012–2016: THE COMFORT OF GIFTING
The concept expanded with the Coccole and Pensiero collections: scented teas, throws, candles, and home accessories evoked warm and intimate atmospheres.
From 2014 to 2016, the floral vintage cake-bag with ruffled border became a Loison icon, featuring understated tones and elegant materials.
2017–2019: TRADITION AND MATERIAL
Design became essential yet evocative: beechwood or fir cutting boards, laser-engraved or branded with the Loison signature, narrated the purity of artisan workmanship.
In 2019, the collection evolved with a hand-hammered centrepiece, a true art object combining functionality and beauty.
2020–2025: THE GIFT AS EMOTION
In recent years, the Loison Gift Collection has grown more narrative and emotional, expressing gifting through objects that evoke affection and memory.
From 2020 to 2022, the protagonists were the plush bears Giulietta and Romeo, gentle guardians of the panettone hidden inside their tummies, closed with a padlock and key—a symbol of care and love.
In 2023 and 2024 came the koala plush duo Kira and Kunky, the natural evolution of the concept. All proposals were accompanied by shoppers made from recycled PET, confirming Loison’s commitment to environmental sustainability.
Since 2023, the Coccola Collection has also enriched the range: a soft pouch in three tones—burgundy, dove-grey, and ivory—embellished with the iconic copper-embroidered “L”, designed to convey warmth and intimacy.
In 2025, the collection celebrates the elegance of gifting with a set of four practical, washable butter-coloured placemats that unite style and functionality, completed by a coordinated limited-edition shopper.
Gift Collection (and Beyond) – Chronology from 1999 to 2025
1999
Country Collection: three items – wire bread basket lined with Made in Italy fabric; wicker basket with hand-painted ceramic apple-shaped handles; rattan fruit basket with natural motifs.
Tendenze Collection: three items – gold-rimmed glass panettone plate with a set of decorative candles; elegant fruit plate; six painted metal charger plates.
2000
Country Collection: two items – wicker bread basket lined with quilted cotton, and finely finished wire fruit basket.
Regalo Collection: three items – gold-glass panettone plate with a bag of candles, elegant fruit plate, and six painted metal charger plates.
2001
Regalo Collection: three items – wicker bread basket with quilted lining, wire fruit basket, and six painted metal charger plates.
2002
Regalo Collection: four items – gold centrepiece, wicker bread basket with quilted lining, handcrafted fruit basket, and stylised leaf decorations.
2003
Regalo Collection: two items – raised cake stand by L’Antica Deruta, made in Italy and entirely handmade and hand-painted; dessert plate with stylised leaf decorations.
2004
Pashmina Collection: Nepalese pashmina shawl (2 × 0.7 m) in three colours – burgundy, black, ivory – with Murano-glass clasp necklace blown with gold-leaf inclusions.
2005 – 2006
Pashmina Collection: Nepalese pashmina shawl (2 × 0.7 m) in three colours – burgundy, black, ivory – with Murano-glass clasp necklace with gold leaf.
2007
Pashmina Collection: Nepalese pashmina shawl (2 × 0.7 m) in burgundy, black, and ivory, with Murano-glass clasp necklace blown with gold leaf.
Cadeaux Collection: high-quality cotton kitchen apron in three versions: country roses, gingham with jam jars, green diamonds with gardening motifs.
2008
Provenza Collection: Provençal cotton tablecloth (100 × 100 cm) in sand and white motifs.
Winter Collection: plaid (125 × 150 cm) with oriental decorative patterns, available in brown and light blue, cream and beige, or green and burgundy.
Runners Collection: two table runners with tassels at the ends, in burgundy, gold yellow or sage green, completed with holly candle holder and Loison wax seal.
Beauty Collection: cylindrical beauty case in tone-on-tone jacquard fabric, in burgundy, black and beige.
Donna Collection: bucket handbag in gold laminated fabric and burgundy velvet with a gold chain.
2009
Beauty Collection: cylindrical beauty case in tone-on-tone jacquard fabric, in burgundy, black and beige.
Tendenza Collection: satin pouch in aqua green or brown, placed inside a felt basket—multi-purpose decorative items.
Donna Collection: bucket handbag in gold laminated fabric and burgundy jacquard velvet, with gold chain.
Runners Collection: two table runners in fine cotton, finished with tassels and holly candle holder with red berries and wax seal.
Elegance Collection: black patent shopper with rhinestone charm and chain, reusable as a necklace.
2010
Pan & Toni Collection: tartan-patterned fabric basket in shades of burgundy, purple and beige, decorated with bows and paired with matching napkins.
Elegance Collection: black patent shopper with rhinestone “L” charm and matching chain, also wearable as a necklace.
Lui & Lei Collection: coordinated double accessory – silk foulard for her (Made in Italy); double-face pashmina and Italian tailored silk scarf for him.
2011
Pan & Toni Collection: rigid cylindrical fabric bag, available in red, sage green or chocolate brown, usable as a table basket or container.
Elegance Collection: black patent shopper with rhinestone charm and chain, reusable as a necklace.
Lui & Lei Collection: coordinated double accessory – silk foulard for her (Made in Italy); double-face pashmina and Italian tailored silk scarf for him.
2012
Coccole Collection: elegant gift box containing Loison “Black Christmas Tea”, a loose-leaf black tea in a mint-green tin, accompanied by a white ceramic dome candle holder.
Pensiero Collection: home textile set with a kitchen towel (50 × 70 cm) and two matching potholders (20 × 20 cm) in pure cotton, featuring pearl-grey floral motifs on a white background.
2013
Coccole Collection: extremely soft white reading throw (130 × 200 cm), designed for home comfort and relaxation.
2014 – 2015 – 2017
Regalo Collection: cake-carrier bag in vintage floral fabric, enriched with an elegant ruffled border. Two colourways: ivory & sage green, ivory & taupe.
2017
Regalo Collection: round cutting board in solid beechwood, personalised with a hot-branded Loison signature. A dotted chain motif around the edge recalls the classic lace paper doilies of pastry tradition.
2018
Regalo Collection: round cutting board in sturdy fir wood, whitewashed and laser-engraved with the “Loison Pasticceri dal 1938” logo. Completed with a personalised shopper.
2019
Regalo Collection: hand-hammered centrepiece and valet tray, combining beauty and functionality, accompanied by coordinated gift shoppers.
2020 – 2021 – 2022
Regalo Collection: the large plush bears Giulietta and Romeo hold the panettone in their tummy, closed with a padlock and key. The collection is completed by a shopper made from recycled PET.
2023 – 2024
Regalo Collection: soft plush koalas Kira and Kunky, each with a padlock and key to open the tummy where the panettone is kept. Completed by a shopper made from recycled PET.
Coccola Collection: soft pouch in three shades – burgundy, hazelnut and ivory – embellished with a refined copper-embroidered “L”.
2025
Regalo Collection: four butter-coloured placemats with gold embroidery and the Loison “L”, accompanied by a coordinated shopper in an exclusive edition.
Coccola Collection: soft pouch in three shades – burgundy, dove-grey and ivory – embellished with a refined copper-embroidered “L”.