REGALO COLLECTION: SWEETNESS AND SURPRISE IN A SINGLE GESTURE
Designed by Sonia Pilla, the creative soul behind Sonia Design, the 2025 edition introduces four elegant and practical placemats that naturally blend style, functionality and attention to detail.
Whether Classico A.D. 1476 or Regal Chocolate, every bite of Panettone becomes comfort, memory and pure pleasure.
THE LOISON REGALO COLLECTION: A GESTURE FROM THE HEART
It is not just a panettone: it is the only collection where sweetness and surprise walk hand in hand.
This new collection is once again signed by Sonia Pilla, art director and creative spirit of Loison Pasticceri dal 1938, who envisioned a gift capable of enclosing an experience, not merely an object to give.
THE PACKAGING. FOUR PLACEMATS TO CELEBRATE THE ART OF GIFTING
After four years accompanied by Loison’s beloved plush toys, the gift set changes its look. Thus comes an idea that expresses the discreet elegance of Sonia Design: four practical, washable, butter-colored placemats that strike the perfect balance between style and functionality. The border features a delicate golden chain stitch, subtle yet distinctive, while the right side is adorned with the iconic embroidered “L,” the refined signature of those who know how to turn a simple gesture into effortless elegance.
Exclusively for this collection, the set is paired with a custom-made gift shopper, perfectly coordinated in color. A small treasure chest meant to be shown with pride—no words needed.
THE PANETTONE. CLASSIC OR CHOCOLATE: TWO EXPRESSIONS OF THE SAME GOODNESS
At the heart of this ensemble stands its true protagonist: the Loison Panettone, available in the classic or chocolate variation, both in the 750 g size.
Panettone Classico A.D. 1476. A tribute to Milanese tradition, naturally leavened and patiently crafted over 72 hours. Its soft, airy texture is enriched with candied Sicilian oranges, Diamante citron, sultana raisins and Madagascar Bourbon vanilla (a Slow Food Presidium).
Panettone Regal Chocolate. A small luxury to savor slowly. Soft and indulgent, it hides a filling of fine dark chocolate and South American chocolate drops that melt like a joyful thought. Naturally leavened for 72 hours, it is proof that even the richest sweetness knows how to respect the rhythm of the heart.
"Not he who has much is rich, but he who gives much. (Erich Fromm)"