Loison Pasticceri at the Capital Award “I Figli che onorano i Padri e le Madri”

Dario and Edoardo Loison were honoured within the Class Editori project dedicated to generational transition in family businesses, during the evening event held on 1 December at the SDA Bocconi Campus in Milan.

The entrepreneurial story of Loison Pasticceri dal 1938 was among those featured in the project “I Figli che onorano i Padri e le Madri”, promoted by Class Editori and the monthly magazine Capital. The initiative focuses on the theme of generational transition in Italian enterprises, highlighting its human and educational value.

The celebratory evening took place on 1 December 2025 at the SDA Bocconi Campus in Milan. On this occasion, Dario and Edoardo Loison shared their experience of a family journey in which the relationship between generations has been translated into responsibility, care and the ability to face change without losing coherence.

The project placed at its centre a far from obvious theme: continuity not as an automatic succession, but as a conscious choice that requires commitment, listening and a constant assumption of responsibility—an approach that carries even greater weight today in an economic and technological context of continuous transformation.

Within this framework, the experience of Loison Pasticceri dal 1938 offered a concrete example of how a family legacy can evolve into an entrepreneurial project capable of combining continuity with the ability to adapt and grow. A path built over time, developed with balance, where the role of the family is not merely formal continuity, but shared responsibility.

Participation in the project “I Figli che onorano i Padri e le Madri” formed part of a broader editorial and multimedia journey by Class Editori, within which the experience of Loison Pasticceri dal 1938 was presented as a tangible example of a family business able to span generations while maintaining coherence and a strong sense of responsibility over time.