Four collections in a small Eden: the 2025 Christmas Theme combines creativity and sweetness
Every year, Sonia Pilla, art director at Sonia Design and wife of Dario Loison, transforms Christmas into a tale of beauty, elegance and sweetness, combining tradition and creativity through packaging that is truly a work of art.
The Christmas 2025 theme invites us to rediscover traditional sweets as if in a small Eden, populated by birds, fruit and flowers that reflect human emotions and sensibilities. The XIX Limited Edition Tin, the Magia treasure chest, the Sogno trunk and the Armonia cube are the protagonists, each one a guardian of unique flavours and a sensory pleasure that engages the eyes, nose and palate.
Every year Sonia Pilla, creative director of Sonia Design and wife of Dario Loison, has created a new theme that brings together several collections, giving each of us a dream, a thought, a treat. For Loison, Christmas is the time when tradition becomes tangible with the most classic ritual: gathering with family, surrounded by the affection of loved ones, in serenity, to savour sweets such as panettone or pandoro, faithful witnesses to this extraordinary celebration.
CHRISTMAS THEME 2025
When people allow what they feel, observe and experience within themselves to emerge, the fruit of their creativity is transformed into art. Art that, in our eyes, becomes beauty, balance and inner serenity, revealing itself as an authentic expression of love.
This year, Sonia Design invites us to rediscover the sweetness of Christmas tradition as if in a Garden of Eden, lush with fruit and flowers, populated by birds that, with their unique characteristics, mirror man, interpreting his emotions, virtues, sensitivity and fragility.
The four protagonists of the Christmas 2025 theme are: the Limited Edition TIN, the MAGIA treasure chest, the SOGNO trunk and the ARMONIA cube.
LATTA XIX – 5 SHADES, 5 PANETTONI, 1 EDEN SUSPENDED BETWEEN DREAM AND FLAVOUR THE PACKAGING
THE PACKAGING. The 19th edition limited edition tin celebrates 19 years of Loison history and creativity. Sonia chose five background colours – green, burgundy, midnight blue, grey and taupe – on which an explosion of flowers and fruits blossoms, like a small Eden suspended between dream and reality. Among the branches and petals, a variety of colourful birds come to life: elegant, small, curious or shy, each one reflecting humanity, its emotions, dreams and fragility. Sealing this enchantment is a double-coloured cord in butter and gold lurex, the latter being a unique precious touch that recalls the Christmas tradition.
THE PANETTONE. Wrapped in tissue paper featuring a pattern depicting antique baking tools and old recipes handwritten by Alessandro Loison (Dario’s father), the panettone reveals itself as an invitation to indulge the senses. First it catches the eye, then it captivates the nose with aromas that speak of hard work and passion, and finally it conquers the palate in an embrace of sweetness. Five creations, five joys to share:
Classico AD 1476: 72 hours of natural leavening, soft sultanas, Sicilian orange peel and Calabrian citron that radiate light and warmth.
Regal Cioccolato: an intense caress for those who love dark chocolate in all its nobility.
Mandarin: the vibrant freshness of candied late mandarins from Ciaculli, a precious Slow Food presidium, which awakens the palate.
NeroSale: a bold encounter between dark chocolate and salted butter caramel cream, sophisticated and surprising.
Pera Cioccolato: the irresistible embrace between tender candied pear and a tailor-made South American chocolate, classic and innovative at the same time.
MAGIA COLLECTION – A TREASURE CHEST THAT DRESSES THE PANETTONE WITH GRACE
THE PACKAGING. The box opens from the top, where two flaps feature refined frieze edges that delicately intertwine. It is a subtle combination of harmony and functionality, a small preview of the delight that awaits us inside. Among the branches and leaves, a white peacock and his female companion appear, guardians of majesty and grace, silent symbols of elegance and beauty.
THE PANETTONE. Four options weighing 500/600 grams, each wrapped in a colour that already reveals the flavour it contains.
Light blue envelops the Classico AD 1476, a tribute to tradition dressed in elegance.
Sage green accompanies the Limoni panettone, enriched with fragrant lemons from Sicily and the Amalfi Coast for a fresh and sunny taste.
Ivory embraces the Amarena, a rich and enveloping choice, in which candied black cherries offer delicious and persistent notes.
Midnight blue identifies the Pear and Chocolate version, a timeless combination that combines the sweetness of pear with the depth of South American chocolate.
SOGNO COLLECTION – MEMORIES OF CELEBRATIONS PRESERVED IN THE TRUNK OF BYGONE TIMES
THE PACKAGING. The Dream Collection gracefully reinterprets the trunks used by old-fashioned bakeries in the early 20th century. A container that becomes both a memory and a promise, made precious by a two-strand cord – butter and gold lurex – the only discreet sign that refers to the Christmas celebrations. Herons appear on its surfaces: slender figures, immersed in nature. They need no fanfare, because their silent elegance speaks of depth, balance and a beauty that seeks no applause but remains etched in the gaze.
THE PANETTONE. The box comes in a range of four distinctive colours, each paired with four flavours of Panettone weighing 500 or 600 grams:
Marron Glacé: the velvety texture and elegant richness of Marron Glacé are reflected in the ivory colour for a tone of sophisticated purity.
Mandarin (with late mandarins from Ciaculli – Slow Food Presidium): the vibrant sky blue captures the clear Mediterranean sky and enhances the sunny freshness and fragrant acidity of this citrus fruit.
Panettone Classico AD 1476 (with Sicilian oranges and Diamante citron): the fullness of the candied fruit finds its home in a deep green colour, like the artisan tradition with which it is made.
Regal Chocolate: the enveloping power of chocolate, intense and satisfying, is enclosed in a burnished colour that evokes luxury and a toasted aroma.
HARMONY COLLECTION – THE VANITY OF PANDORO THAT BECOMES TEMPTATION
THE PACKAGING. It is the only collection entirely dedicated to pandoro. A cube-shaped box, closed with a two-strand cord – gold lurex to evoke the festive season, butter to caress the memory – which becomes the frame of a lush garden. Generous branches, laden with flowers, set the scene for the most vain of birds: the peacock, with its colourful tail, a sumptuous fan painted by nature. Light butterflies, iridescent dragonflies and harlequin birds flutter around him, a small procession of colourful creatures celebrating beauty. And, in their most human reflection, they remind us how vanity can be a kaleidoscope of colours and shapes to be admired without being trapped by them.
THE PANDORO. Four shades of colour for four emotions, each weighing one kilogram.
Green envelops the Pandoro filled with Zabaione, a tribute to the Turin liqueur that evokes winter evenings by the fire.
Ivory covers the Pandoro with Salted Caramel Cream, where sweetness is surprised by a cheeky touch of salt.
Light blue welcomes the Classic Pandoro, made precious by butter and Bourbon vanilla from Madagascar, a Slow Food presidium: simple elegance that needs nothing else to be remembered.
Finally, brown envelops the Chocolate Pandoro, generous in its rich filling, a temptation that is impossible to resist.
"Beauty is not in the face; beauty is a light in the heart. (Khalil Gibran)"