Winter Catalogue: From Alexa to Wikipedia, all the news
Renewed 2 times a year, following the approach of haute couture houses with their collections, the Winter Catalog presents an immersive experience to discover the sweet world of Loison: from the print and online versions of the 175-page catalog to the new 2023 with Alexa skill and Wikipedia
A 175-PAGE MONOGRAPH THAT IS RENEWED TWICE A YEAR
Once again this year, Dario Loison wants to surprise his fans to make Christmas 2023 even more special with the 175-page Winter catalogue and its vast selection of flavours and collections. Simply calling it a catalogue does not do justice to a titanic work that is renewed twice a year, in winter and spring, following the approach of the haute couture houses with their collections. This periodicity makes it possible to constantly present new avant-garde proposals, in line with the latest trends and able to meet customers’ expectations. Just as in the world of fashion, the renewal of the catalogue represents an opportunity to present fresh and innovative creations not only for festive desserts, but also for the entire continuous line of Loison products.
IMMERSIVE EXPERIENCE IN THE ENTIRE SWEET WORLD OF LOISON
Created by Sonia Design with burgundy tones that convey an elegant, warm and sober atmosphere, the Winter 2023 catalogue is an intense work of novelties that embrace every aspect of Loison’s sweet world, starting from the 17 Christmas Collections divided into 4 lines (Top, Magnum, Patisserie, Tuttigiorni), and then exploring the entire world of Biscuits, Cakes, Loaf, Veneziana, Slice.
Available in a printed version and online, the first pages explore fundamental themes such as the meticulous artisan production and the slow manufacturing process (it takes 72 hours to make a Loison Panettone), revealing the secrets of the excellent aromatic flavours and fine ingredients used. The catalogue highlights Loison’s ongoing commitment to sustainability, which began back in 2007, the Loison Museum, a fascinating place that preserves the cultural heritage and tradition of the art of classic bakery and pastry making. In addition, Loison’s revolutionary digital spaces, active since 1996 (loison.com, insolitopanettone.com, biscottiloison.com, museum.loison.com, papers.loison.com, shop.loison.com) symbols of innovation in the online world, are presented, as well as the new 2023: the Skill for Alexa, which offers a complete and engaging experience, and the dedicated page on Wikipedia.
NEW 2023: EXPLORE THE LOISON WORLD WITH THE SKILL FOR ALEXA AND WIKIPEDIA
The Loison skill for Alexa reveals the secrets behind the creation of the products, the high-quality ingredients selected and the attention paid to every detail. If you use a device with a screen, you can also admire photos of the cakes, ingredients and production process, as well as the careful packaging by Sonia Design. At the end of the ‘tour’, the skill will then provide a discount code to be used to purchase directly from the shop at shop.loison.com.
The Loison brand extends its reputation with the page dedicated to the company on Wikipedia. Here, objective information is documented on the company’s history, awards and recognitions obtained over the years since 1997, as well as a complete bibliography of publications that cite and contribute to Loison’s value.
Click here to download the press release