Our holiday theme for 2020:

Children and toys of the past

Through this theme, Sonia Design hopes to bring us back to when children used their own imagination and developed their self-confidence while playing, fully respecting everyone's sensitivity. The protagonists of this cross-section of life are the children of Loison’s colleagues and friends. The young ones had fun playing with vintage toys while acting in an early 20th century setting. We will find that all this reminds us of how our life once used to be.
Sonia Design studied every detail and sought out cuts of vintage fabrics hiding in people’s attics. Expert seamstresses turned the finds into old-fashioned outfits, such as waistcoats and breeches for the boys; velvet dresses and blouses with a round collar for the girls; dressing gowns and sailor-style suits for both.
The collections
Segreti - Secrets
Through imagination, children's secrets can one day come true. Who knows what that little pilot wearing his leather helmet is thinking of, as he flies his little airplane? What is that little girl thinking of, as she sits next to her dollhouse? These are the Secrets we have all shared as children and that we have forgotten with the passage of time.
ClassicoPandorodiscover
CioccolatoPandorodiscover
ZabaionePandorodiscover
Caramello SalatoPandorodiscover
Sogni - Dreams
Day dreaming like only children can do: that is what transpires from the Sogni Collection that Sonia Design created. The shape of the packaging brings to mind the boxes that early-1900 pastry shops used for their cakes and petits fours. Nostalgic photos show a boy sending an original toy train into exciting adventures and a girl gently riding her antique hand-painted rocking horse.
Classico A. D. 1476Panettonediscover
Regal CioccolatoPanettonediscover
MandarinoPanettonediscover
Marron GlacéPanettonediscover
Eroi - Heroes
The stars of this Collection are our little ‘heroes’: a daring driver on the race tracks and a spirited rider on her foal. Every box showcases postcards featuring toys and games from the past: a vintage pedal car dating prior to the First World War and a wood-and-wrought iron horse tricycle.
Classico A. D. 1476Panettonediscover
Regal CioccolatoPanettonediscover
NeroSalePanettonediscover
AmarenaPanettonediscover
Fantasie - Imagination
With a little imagination, anything is possible. While playing with tin soldiers, a boy dreams of wild adventures, while a girl, fully absorbed in an antique collection of music boxes, lets her mind wander freely.
Classico A. D. 1476Panettonediscover
Marron GlacéPanettonediscover
LimoniPanettonediscover
14th Limited-Edition Tin Box
The 14th edition of the Latta Collection showcases moments of Christmas tradition, with each of the three tin boxes containing a different Panettone variety. There are children playing pastry chefs while making Panettone; the moment when Panettone is sliced and the little ones, wearing their finest, finally get to eat a good slice of the sweet bread; and the most anticipated hour when the youngest can open their gifts around the Christmas tree. Toys from bygone days inspired by Sonia Design’s holiday theme for 2020.
Classico A. D. 1476Panettonediscover
Regal CioccolatoPanettonediscover
MandarinoPanettonediscover
Regalo - Gift
Romeo and Juliet are two adorable bears that hold a surprise in their tummy: a 750-gram Panettone! Juliet carries the Classic a.D. 1476, while inside Romeo you’ll find the Regal Chocolate variety featuring premium single-origin chocolate morsels and a luscious chocolate filling. The Regalo Collection comes with a tote showcasing the pictures of all the children who took part in the photo shoot for our 2020 Winter Holiday catalog.
Classico A. D. 1476Panettonediscover
Regal CioccolatoPanettonediscover